Description

The How to Win Customers course brings together the full commercial cycle into a single practical programme covering prospecting, qualification, needs discovery, proposition, negotiation, and close. Participants learn to identify and prioritise the right prospects, run a discovery conversation that surfaces genuine need, position value rather than features, handle price pressure without discounting reflexively, and manage the decision process through to signature. The course is built around participants’ own live opportunities, so the work done in the room is immediately applicable. It is ideal for sales professionals, business development managers, account managers, consultants and professionals who must originate their own work, and business owners. Participants leave with a worked plan for their current pipeline.