Special Channel Manager

Industry: Hospitals & Chain Pharmacy Stores

Job Location: Lagos Mainland (ALIMOSHO, ISOLO/MUSHIN, SURULERE, OSHODI) Lagos-Island & Abuja

Reports to: Regional Manager

Direct Reports: Marketing Executives

Purpose of the Role

The Special Channel Manager drives business growth by expanding company’s footprint into specialized, non-traditional customer segments. The strategic role focuses on identifying, onboarding, and managing niche sales channels including PPMVs (Patent and Proprietary Medicine Vendors), Spas, Gyms, Fitness Centers, Beauty Salons, Supermarkets, End-User Engagements, and Events.

Key Responsibilities

• Identify and onboard prospective channels, non-traditional sales outlets such as PPMVs, fitness centers, sports clubs, beauty spa, supermarkets, corporate wellness accounts, and niche associations
• Identify, sponsor, and anchor high-traffic wellness events, sports tournaments, corporate health days, and beauty expos to create immediate sales hubs.
• Secure strategic partnerships and close commercial agreements with prospective channels.
• Design and execute structured experiential setups (e.g., pop-up product trials, sampling booths, educational health activations) that engage end-users directly at point-of-sale or gathering hubs.
• Strategically introduce company’s product portfolio into point-of-sale environments outside conventional pharmaceutical or retail channels.
• Provide day-to-day leadership, field coaching, and strategic direction to the marketing executive team covering specialized accounts.
• Ensure representatives maintain optimum stock levels, achieve target delivery schedules, and secure premium product placement at partner venues.
• Evaluate performance daily, weekly, and implement corrective actions where necessary.
• Collaborate closely with the Marketing department to design customized, channel-specific promotional campaigns and point-of-sale materials.
• Conduct regular field audits to measure brand visibility, consumer engagement, and overall compliance with promotional agreements.
• Quantify the financial performance of each specialized marketing campaign and event activation, ensuring commercial initiatives meet corporate profitability thresholds.
• Deliver detailed daily and weekly performance metrics, revenue forecasts, and market intelligence reports.

Key Performance Indicators (KPIs)

• Onboard and activate new special channel accounts per month.
• Deliver 100% targets achievements and positive sales growth within specialized segments.
• Achieve Return on Investment (ROI) on all custom channel promotions.

Required Competencies & Skills

• Proven ability to create novel sales opportunities in untapped or unconventional markets.
• Strong interpersonal skills to build rapport and negotiate with special channel decisionmakers.
• A track record of closing high-value B2B deals and managing structured sales pipelines.

Job Requirements

• Bachelor’s degree in business administration, Marketing, Biological Sciences, or a related field.
• Minimum of 5 years of progressive sales and marketing experience, with at least 2 years in a supervisory role managing field sales teams. Experience in FMCG, wellness, pharmaceutical, or hospitality sectors is highly desirable.
• Strong command of CRM software, route-to-market applications, and Microsoft Excel for analytical reporting.