Social Media Executive

Role Overview
We are looking for a creative and data-driven Social Media Executive to manage and grow our online presence across key platforms. The ideal candidate will be responsible for developing engaging content, increasing brand awareness, driving user engagement, and supporting marketing campaigns aligned with business goals.
Key Responsibilities
• Develop, plan, and execute social media strategies across platforms (Instagram, LinkedIn, Twitter/X, TikTok, Facebook)
• Create and publish high-quality, engaging content (graphics, videos, captions, reels, etc.)
• Cover all company’s events and invited events
• Manage daily social media activities including posting, scheduling, and community engagement
• Monitor trends, hashtags, and competitor activities to optimize content performance
• Analyze social media metrics and generate performance reports with actionable insights
• Collaborate with design, product, and marketing teams to align campaigns with brand messaging
• Run paid social media campaigns and track ROI
• Manage influencer partnerships and collaborations where necessary
• Maintain brand voice and consistency across all digital channels

• Requirements
• Bachelor’s degree in marketing, Communications, or related field (or equivalent experience)
• 2–4 years’ experience managing social media accounts (preferably in EdTech, Tech, or Startups)
• Strong content creation skills (copywriting, basic design, short-form video)
• Familiarity with tools like Hootsuite, Buffer, Sprout Social, Canva, Meta Business Suite
• Knowledge of social media analytics and performance tracking
•Vacancy!!
Job Title: Social Media Executive
Location: Lagos (Hybrid)
Employment Type: Full-Time
Role Overview
We are looking for a creative and data-driven Social Media Executive to manage and grow our online presence across key platforms. The ideal candidate will be responsible for developing engaging content, increasing brand awareness, driving user engagement, and supporting marketing campaigns aligned with business goals.
Key Responsibilities
• Develop, plan, and execute social media strategies across platforms (Instagram, LinkedIn, Twitter/X, TikTok, Facebook)
• Create and publish high-quality, engaging content (graphics, videos, captions, reels, etc.)
• Cover all company’s events and invited events
• Manage daily social media activities including posting, scheduling, and community engagement
• Monitor trends, hashtags, and competitor activities to optimize content performance
• Analyze social media metrics and generate performance reports with actionable insights
• Collaborate with design, product, and marketing teams to align campaigns with brand messaging
• Run paid social media campaigns and track ROI
• Manage influencer partnerships and collaborations where necessary
• Maintain brand voice and consistency across all digital channels

• Requirements
• Bachelor’s degree in marketing, Communications, or related field (or equivalent experience)
• 2–4 years’ experience managing social media accounts (preferably in EdTech, Tech, or Startups)
• Strong content creation skills (copywriting, basic design, short-form video)
• Familiarity with tools like Hootsuite, Buffer, Sprout Social, Canva, Meta Business Suite
• Knowledge of social media analytics and performance tracking
• Understanding of digital marketing and audience growth strategies
• Excellent communication and storytelling skills
• Ability to work independently and meet deadlines
Preferred Qualifications
• Experience in EdTech or youth-focused platforms
• Basic knowledge of SEO and content marketing
• Experience running ads on Meta, LinkedIn, or TikTok
• Understanding of AI tools for content creation (a plus)
Key Performance Indicators (KPIs)
• Growth in followers and engagement rate
• Website traffic from social media
• Lead generation / sign-ups
• Content performance (reach, impressions, shares)
• Campaign ROI
What We Offer
• Opportunity to work on a fast-growing EdTech platform
• Creative and collaborative work environment
• Career growth and leadership opportunities
• Flexible working arrangements